Microsoft: Buy with conformity whether hard rise?

　　 Chen Xiaoping

On May 10, microsoft (Microsoft) announces to will the best selling moto gp xbox buy Skype of Internet telephone company with 8.5 billion dollar.

The most large-scale on this Microsoft history buy trade, because offer a price is high, be oppugned in grea ata pci best buy t quantities by capital market, the quote of ready money of 8.5 billion dollar, was 2010 almost 100 million dollars of Skype8.6 do business 10 times of income, more what is more,the rather that the content of mark still does not earn money. A report of Reuter speaks of even, "Feel some 1999, 2000 the flavour of that paragraph of period, value of estimate of that time company basically sees his can attract how many eyeball, and negligence battalion closes and gain profit. And negligence battalion closes and gain profit..

And Microsoft comes to many for years large buy trade after the event is behaved flatly, also make many investor depressed. These are bought, main effect originallies in Yu Gong or patulous Microsoft is in domain of software fine element or the competitive advantage of region market.

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Among them, an outstanding example is, microsoft announced the price with 6 billion dollar buys advertisement software and service provider AQua motogp xbox wiki ntive 2007, the purpose is for song of beat back cereal to DoubleClick of network ad firm buy, also hold the competition to Yahoo at the same time. But, the conformity of Microsoft and AQuantive is not successful, final Microsoft again tend of advertisement centre of gravity search, the major tall canal of AQuantive left a company, microsoft criterion AQuantiv major original technology abandons need not. In August 2009, the Razorfish of company of network advertisement representative that Microsoft still belongs to former be subordinate to AQuantiv sells advertise usb harddrive enclosure ment tycoon WPP, trade the forehead is 530 million dollar.

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Cover line of business of limits, outspread product besides patulous enterprise geography, make up for business weak point board, seek cooperates with outside the common strategy goal such as the advantage, inside IT industry buy, comparative to aim to make up for technical gap partly, its technology capacity is extended on new way of certain industry trend, advance in order to facilitate to take the lead in getting stuck all right in what develop product kimono Wu one round, grab anticipate opportunity.

Buy the biggest on Microsoft history for instance. 2008, its offer 44.6 billion dollar to Yahoo (hind raise 47.5 billion dollar) buy quoted price, for the sake of breaking Gu Ge the company is searched in the network and network advertisement domain alone big situation, but sufferred refuse.

Because development of Internet industry technology is very rapid, microsoft follows other IT tycoon same, can set special section to dog for a long time the industry grows a tendency, for instance, tao Chuang of CEO of PPTV network TV ever was in charge of the Internet business of Microsoft Asia-Pacific area, participated in Microsoft more than 10 cases to be bought trade, introduce according to him, the Microsoft after like Youtube website of this kind of video appears is dogging all the time.

Interesting is, microsoft buys case successfully often dimensions is lesser, for instance, microsoft announced to buy Bungie software 2000, latter gave heavyweight game Halo Franchise for XBox 360 development, bring the income of billions of dollar for Microsoft, this are bought have 2000-4000 only as it is said 10 thousand dollars.

Additional, talent reservation also is to buy the serious topic for discussion in trading, of industry of science and technology buy, often be company and product are bought, most the person of core went however. On the history, because the talent buys the case of the company,Microsoft ever had, its ever bought a software company that calls Groove with the to the most popular ata pci tal prices of 170 million dollar, bill Gates discloses, buying Groove is not for company software, however to become Microsoft later the Lei Aoci of division of presiding software framewo most popular selling ata pci rk (Ray Ozzie) . Nevertheless, this is bought is not very usb harddrive the best selling ata pci enclosure best buy successful likewise, in October 2010, ao Ci announces to plan to leave Microsoft, note of a serious warning still was issued when leaving, urge Microsoft employee to never mind holding in the arms in former days brilliant do not put, and should drive at a stride change.

Of course, two companies (especially large company) operation runs combination to be together, often can encounter an organization the conflict such as style of in-house member's common obstruction, management and company culture difference, integrated process can encounter of all kinds and thorny problem, so that anticipate professional knowledge is shared, synergism creation is become theoretic. And the is a center with Windows and Office tradition that Microsoft oneself has special bigotry, this may make Microsoft enters Skype conformity its product line to form a barrier.