Does home of tubal a Confucian school of idealist philosophy of the Song and Ming Dynasties say Microsoft is faced with: of disaster of Wo Erma type? Green of Dong of Piao green star?

motogp xbox game play 　　 Guide language: · of Adam of home of a Confucian school of idealist philosophy of the Song and Ming Dynasties of American famous canal with a ha is the same as (Adam Hartung) is in " Forbes " network edition is written civil say, although Microsoft profit grows somewhat, but the company is faced with most popular selling usb harddrive enclosure now " Wo Erma type is catastrophic " -- " be carried out again and light innovation " .

　　 It is art moto gp xbox best buy icle content below:

Come 20 years, first time of malic quarter profit surmounts Microsoft. This week, microsoft market prise reachs 215 billion dollar, and malic market prise reachs 365 billion dollar, closer than fo moto gp xbox rmer tower above 70% . What what differ is, two companies to growth and the government that if where,make when devoid growth change having different kind. 15 pin vga

According to American Zi chamber of commerce (the data that Conference Board) releases shows, grow stall to the company it is deadly.

Grow stall to the company it is deadly

When a company grows stall, its the time of 93% cannot maintain the growth of 2% even; The time of 75% will give the situation that shows next slippery, 0 growth; The time of 70% will appear at least the circumstance of loss half market prise. Because the market has transformed,this is, the goods that the businessman sells already was not the real demand of consumer. The market that no matter manage a layer how to try hard,recover loses, already very difficult again draw over consumer.

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　　 To Microsoft, the company cannot prevent the market already completely to turn to the trend of smartphone and flat computer:

· PC total market fell in last quarters 2% .

Volume of shipment of · consumption PC dropped in last quarters 8% .

· notebook computer sells pelter 40% .

Grow stall, gain will be without a meaning.

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Although Microsoft profit grows somewhat, but the ata pci controller reason is not the product that sells a consumer real demand. Microsoft was immersed in " Wo Erma type is catastrophic " , repeat successful in t the most popular usb harddrive enclosure he past action ceaselessly namely, the hope can collect the result previously again, although be in,the circumstance of constant change leaves the market. Be in the company that grows stall, administrative layer is sold through cutting down, budget of research and development of sale, new product and outside the method such as the bag sustains gain. Although on Microsoft gain prep above first quarter, but because how consumer is interested in its product,this is not.

The company management layer that grows stall advocates the growth of its profit to the utmost, although company income and the corresponding period keep balance,perhaps drop. Dan Mingzhi's investor is reasonable, try hard continuously " production gain " cannot create long-term value. The new product that they hope to be able to long to get through selling customer, new requirement will create " true " gain.

According to the data that IDC releases, sale of quarterly mobile phone grew 20% on, among them the apple holds the market the portion of 14% . In mobile phone market, malic gain is very spectacular:

Malic gain is special and spectacular

　　dog stairsGrowth creates multiplier effect

Level increases in the company, investor hopes to manage layer general gain (with cash) use on stimulative growth opportunity. Investor can from which benefit, because these value are compound. In the company that grows stall, if the company paid gain share o most popular selling ata pci ut bonus, so what investor has met is better, accordingly, investor can invest growth market.

But to Microsoft for such company that grows stall, they won't be the most popular ata pci done so, because the company spends ready money,was in on the commercial pattern with old guard, prevent market change hard. Microsoft threw a large number of capital to be used at protecting PC industry, although the advantage of new solution is apparent. 2009, microsoft spends 8 times the capit usb harddrive enclosure al on charge of research and development is an apple, and yielding is only however to old operating system upgrade and OA product. Of nearly 9 billion dollar beautiful was in on blame increment demand. Accordingly, microsoft income grows stall, cost rises.

　　 Enter the market later, cost is exorbitant

In addition, the account that Microsoft cost adds still enters other market pace in Yu Jijin opposite later, this makes a company very difficult gain.

Enter the market later, cost is exorbitant

Although Microsoft and Nuojiyada become strategic alliance, borrow this to enter smartphone and flat computer market, but time is too late. Show level market getting military thing is apple and Gu Ge, their be far ahead. To Microsoft, "Chase " price is very high, for instance online service, investment is tremendous, strengthened oneself dominant position in Gu Ge and apple especially, and promoted the period of competition ability. And the core PC business of Microsoft drops ceaselessly however. (Yi red)