Guide language: Penguin publishs a group (Penguin Group)CEO makes an appointment with writing · Ma Jinsen (John Makinson) expresses when accepting media to interview, although the development trend of digital market makes this company meeting foundation,adjust, but value as before presswork the future of the market.
It is article full text below:
Publishing an industry, can earth up raw firm than England without a few people (the penguin with subordinate Pearson) publishs group CEO John Majinsen understands digital science and technology to give what publication enterprise brings to change more.
This publication company published 4000 novels and blame fiction book inside global limits, begin professio the best selling ata pci nal work in the many different markets such as India. Compare with the photograph when just taking up the post of penguin group CEO 2002, when the sale way that makes books now and channel, need faces more complex environment. When those, the portion of electronic book is very small, and the influence of business of network low books is shown not completely also.
Ma Jinsen those who had made a lot of weighing want is decision-making, for example, take agential price pattern. In this kind of mode, will establish the price of digital books by publisher, and shopkeeper criterion from which draw-out the cent of 30% is become. The person that the United States and European antitrust are superintended is undertaking to this one mode meticulous examine.
The information of 5 exposure shows last week, penguin group still supported a brand-new Internet industry jointly with additionally two big publisher, popularize new book and author technically, face a reader to sell books directly. T the most popular usb harddrive enclosure his website hopeful that the name is Bookish.com go up at this summer line.
Ceng Yu of 56 years old of Ma Jinsen 1996 to hold the position of between 2002 earth up raw firm financial inspector general, he once still was in England before this " financial times " Lex column holds the position of an editor. When accepting media to interview recently, he is right cheap the point of view that electronic book, number is read and the problem such as independent bookstore expressed him.
It is below interview a summary:
Ask: Some day, presswork whether can domain book stop to publish?
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Answer: Not, I not so think. Books reader and books are possessory the usb harddrive enclosure for lap top difference between is bigger and bigger. Books reader just wants to gain the experience that read, these people are natural digital consumer: They can buy digital books. And books i motogp xbox game play s possessory hope to give, share and display books. They like this kind of experience. Increase more value to the middle of hypostatic books as us, especially advanced paperbound and hardcover book, consumer will be happy to be better experience to pay taller fee.
2009, when the classical reader when all public domains implements free policy, we in those days sales volume grows 30% however. The reason is we begin to offer the price page make-up of taller essence of life, people is willing to buy this kind of book. Presswork so domain book always can have sales volume, no less than I think the bookshop can exist all the time like going down.
Ask: To 2015, do you think electronic book will be held in American market how old portion?
Answer: Yuan Chao 30% . Of England and other market add fast slow at American market, because count the permeability growth of word equipment,should get slow much.
Ask: Yamaxun the best seller pop chart of Kindle is published by a few cheap self-help book dominant, price is less than 2.99 dollars normally. Is publication work of motogp xbox wiki this kind of self-help right why is traditional publisher generation planted minatory?
Answer: Will tell from economic angle, this is one is pressworking the new market that the domain cannot exist. You a moto gp xbox best buy re produced impossibly with this kind of price, carry and sell a book. But as publisher, we are afraid or want to participate in.
We can pay close attention to those new content that gain attention with different kind likely. We still can pay close attention to inventory booklist. What we should notice truly is the work sales volume that ensures this new market won't endanger traditional and outstanding writer.
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Ask: Can penguin group throw more resource to develop to sell business continuously?
Answer: Not. To us character, truly important is the data that knows customer. Pass agential mode, we deepened the understanding to electronic book, include the demography data of format choice, different area and platform and price e the best selling usb harddrive enclosure lasticity. Agential mode makes penguin group OK get the consumer data that provides by network shopkeeper. We hope to understand the situation of consumer, but we should not develop intense competition with shopkeeper surely, because we have other medium of communication,get data.
Ask: Sell on the net presswork edition book amount is very large, and the income of electronic book also is in break up time. Below this kind of circumstance, what is the biggest problem that hypostatic bookshop faces currently?
Answer: Retail industry still has books to did not come. A lot of problems are not a bookshop merely too much, however the bookshop is too big. The problem depends on, how ought to provide the service of diversification for consumer, does ability fall to use a space effectively in the premise that does not lose bookshop experience?
Ask: Independent bookstore acts important role all the time when releasing literary opus. Hypothesis and the difficult position that large chain bookshop encounters are same, as the growth of electronic book and network sale channel, how many independent bookstore can survive come down?
Answer: I have a usb harddrive enclosure best buy 2500 square in England foot (add up to 232 square metre about) independent bookstore, so I must state the relation of I and this matter. I do not want to let a person feel I am too hopeful: The situation is very difficult really. If study Yamaxun,compete than the structural sex at hypostatic bookshop advantage, can discover, yamaxun has overwhelming advantage really. But people can be in really know perfectly well the circumstance that will spend fewer money to buy some book henceforth to fall, in independent bookstore flower more money buy this book. Because consumer feeling is undertaking with the book the most popular ata pci shop affection interacts,this is, think the bookshop offers commerce to serve not only, still provide public service. I have what evidence to make clear independent bookstore without discovery will outdated.
Ask: Do you look not to view digital reading matter?
Answer: The meeting when I travel uses digital device, read master copy especially. If I just read, I may use Kindle, but if still want to send and receive email when the journey, I may take IPad. I also look presswork domain book. (Book Yu)
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