Sunday, January 15, 2012

Gartner: Media pressworks nearly secondhand when global electron is read

Beijing time on May 10 afternoon message, american market studies company Gartner releases a report to say today, people on digital screen read time almost with presswork media is identical.



The investigation of Garnter shows, computer of great majority flat and IPad user express, electronic reader than pressworking reader is read more easily (52%) or both is equal (42%) . However, the jotter user of 47% thinks, electronic reader is compared presswork of reader read difficulty big, 33% think both is equal.



the four seasons was spent 2010, gartner is most popular selling ata pci opposite in all the United States. 1569 readers of 6 countries such as England, China, Japan, Italy and India undertook investigating, so that understand them,mix to electronic reader presswork of reader read experience. The data origin of this second investigation includes the investigation on the net, be investigated face-to-face and computer is additional the phone investigates 3 sort model.



"brass faucetSomebody fears digital media pressworks n the most popular moto gp xbox ibble media, according to the newspaper that is a lot of world regions total sales volume glides and the growth that network news serves. But our investigation makes clear, the reader will not presswork generally and network intermediary stereo is mutual substitute. " Buddhist nun of Gart the best selling moto gp xbox ner research chief inspector Ke Yinggeerbuliqiete (Nick Ingelbrecht) says, "Pressworking and between digital media, appeared a kind of more more complex than replacing era continuously case. Appeared a kind of more more complex than replacing era continuously case..



"Try to sell with different pattern to similar user identical content can estrange likely user, they do not wish to spend money twice for same thin usb harddrive enclosure best buy g. Findings confirms, the user that the content of much channel distributes a bring into contact with is pressworking and the number is read on the time of expenditure is almost same. Content, publish the synergism that ought to develop much channel product with media orgnaization, emphasize be being bought at the same time presswork and the importance of network content, is not the prod usb harddrive enclosure uct that sells independence. " Yinggeerbuliqiete says.



According to the investigation of Gartner, in light of integrated and of all kinds crowd, the electron reads a quantity basic with presswork read a quantity to comparative. Investigation data shows, the crowd with the larger than the age crowd with lesser age is willing to use screen to read content more, 40 spend lowest to electronic reading satisfaction to 54 years old of age group. Will look with sexual distinction, the male compares a woman more get used to an electron to read, but of these two kinds of sexual distinction suffer the person that visit to all express, the electron is read it is more difficult to be read than pressworking normally, or both comparatives. norton internet antivirus



Gartner analyst thinks, be not a kind of simple agency to most popular selling usb harddrive enclosure replace another kind of agency to the change of electronic media from paper intermediary. The electron is read do not put in an alone example, because read the experience of the short message and electronic reader through mo the most popular usb harddrive enclosure bile phone screen,differ completely.



Yinggeerbuliqiete says: "Of consumer reading a habit is read what sort is modelled and promote by theirs, accordingly, science and technology and the product route chart that take Wu provider also need to get used to the change that consumes mode, and with read the human body labour related the habit to learn to mix the change of cognitive element. This means pair of media flat and electronic reader to undertake improvement, make compete with paper intermediary better, include weight, appearance, screen resolution, water proofing property, solid degree and the convenience sex that makes note. This will make consumer can resemble carrying book, newspaper and magazine same, go up in beach, in the toilet these device are used below outdoor sunshine even. Go up in beach, in the toilet these device are used below outdoor sunshine even..



This second investigation and study makes clear, have the gets the person that visit to did not u motogp xbox game play se electronic reader experience of 40% about, include Yamaxun the Nook of Kindle, Kindle DX and Ba Nuo bookshop. India (75%) , England (56%) and United States (the proportion of 57%) is higher even. The China that lives in town suffers the person that visit to be familiar with electronic reader most, this kind of crowd uses the self-identity of this one idea more easily to electronic reader to spend also is highest. This mirrorred the crowd example with Chinese income and educational higher level.



To content provider, the interactive function of electronic reader will help his finally provide rich user experience. For example, below the case that wins copyright license the best selling ata pci , through music section choosing explains musical book. To communication service provider, the product that can use wireless network to get content to the need such as Kindle and IPad provides subsidy, so that get with reservation user, begin the alternate sale of data formula.



"Still mature not quite considering electronic reader market, together with is different the difference between the operating system, consumer faces more and more challenges in the memory of electronic book and format transition lieutenant general. To science and technology and service provider, and publisher and network shopkeeper, this accumulate containing a very good business opportunity, can offer this locality to change memory solution, or it is service of storage of cloud computation number. " Yinggeerbuliqiete says. (Vessel grand)

No comments:

Post a Comment